Alessandro “Alex” Straccia

I’m a creative technology and innovation leader, 20+ years in, and I’m still mostly here to turn emerging tech into stuff people remember.

I co-founded a studio and ran it for 8 years, leading teams of designers, developers, and 3D artists, steering the creative and technical direction, and helping win and ship work for brands like LG, C&A, Snickers, Faber-Castell, Airbnb, among others.

What makes me a bit different

I lead, and I build. I’m genuinely hands-on across 3D, design, and code, so I can carry an idea from “what if” all the way to a working prototype by myself – and direct specialist teams in the language each one actually speaks. Equally happy in the strategy room or elbows-deep in the production pipeline, and my whole value is making sure nothing gets lost in between.

That end-to-end thing is the core of how I work. I spot where immersive tech creates value, then go prove it, with Unreal, Blender, and Three.js when I need to build it myself, with a team when it needs scale. Either way I’m directing from a place of knowing what’s possible, not guessing.

Honestly, the part I love most is the thinking before the execution: what to build, why it matters, and how a bit of tech turns into a real idea worth remembering.

Author of the book
“Interactive Web Development with Three.js and A-Frame”, by AVA Publishing and available on Amazon International: https://www.amazon.com/Interactive-Development-Three-js-Frame-Visualizations/dp/8197223963

Software Skills
Arkit / Arcore / 8th Wall
Html / Css / Javascript
Photoshop / Illustrator / Animate (former Adobe Flash)
Blender / 3D Max / After Effects / Adobe Premiere
Unity Cinematic Animation / Unreal Engine (Blueprint)

Awards
Merit – One Show Interactive
2 Cannes Shortlist
Wsa Mobile – Brazilian Chapter (With Cidade Legal And Sem Carro Apps)
Wsa Mobile Global Shortlisted (With Cidade Legal And Sem Carro Apps)

CONTACT: ASTRACCIA@GMAIL.COM
RESUME: CLICK HERE
LINKEDIN: CLICK HERE
REEL: CLICK HERE